1/6/2024 0 Comments Facebook pixel check![]() If you are super new to Google Tag Manager, I recommend that you read my free e-book Google Tag Manager for Beginners before you continue with this blog post about Facebook Pixel. Facebook Pixel with Google Tag Manager: Final Words.Get the Consent Before Tracking (#GDPR, or any other related privacy regulations) Sending Data to Multiple Facebook Pixels on the Same Page Other Things to Know about Facebook Pixel with Google Tag Manager What Can You Do with the Data That You Have Just Tracked via Facebook Pixel? Bonus – reuse Google Analytics Ecommerce data (from the Data Layer) in your Facebook Pixel Test the event with additional parameters ![]() Example – Purchase Tracking with Additional Parameters Send additional parameters to Facebook Pixel with Google Tag Manager #3.6 Tips/Ideas on how to track other custom events.#3.4 A Tag + a trigger for a Custom Event.#3.3 Test the Standard Facebook Pixel Event.#3.2 A Tag + a trigger for a Standard Event.#3.1 Standard vs Custom Facebook Pixel events.How to Track Events with Facebook Pixel and Google Tag Manager Manual installation using the Custom HTML tag Other options on how to install Facebook Pixel with Google Tag Manager How To Install Facebook Pixel with Google Tag Manager: Pageview If you are looking for a more up-to-date guide/tutorial, I have extensive lessons about FB Pixel + GTM in my GTM course for beginners. some screenshots in this article show the older version of the GTM preview mode (but it should not have A LOT of impact on your learning process). Also, consider subscribing to my newsletter to stay up-to-date with GTM. The topic is quite extensive, therefore, I recommend buckling up, and let’s dive into this. In this guide, I will show you how to install Facebook Pixel with Google Tag Manager (not only basic pageviews but also other things, like events). Whenever a visitor converts, you should track that conversion (e.g., lead, purchase, etc.) with the pixel. If you use Facebook ads to acquire traffic, you need to use Facebook Pixel to measure the success of your campaigns. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads.
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